Lessons from software leadership

Rich Daley

My story

Amstrad CPC


Trend Micro

Fish Percolator

Diversity in tech

The past

Microcomputer marketing



“Software reproduces oppression unless explicitly designed not to do so”
Aanand Prasad

The Agile Manifesto

Four values

We have come to value:

  1. Individuals and interactions over processes and tools
  2. A useful product over comprehensive documentation
  3. Customer collaboration over contract negotiation
  4. Responding to change over following a plan

That is, while there is value in the items on the right, we value the items on the left more.

Twelve principles

  1. Our highest priority is to satisfy the customer through early and continuous delivery of value.
  2. Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage.
  3. Deliver something useful frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
  4. Business people and creators must work together daily throughout the project.

Twelve principles

  1. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
  2. The most efficient and effective method of conveying information to and within a creative team is face-to-face conversation.
  3. Value to the customer is the primary measure of progress.
  4. Agile processes promote sustainable creation. The sponsors, creators, and users should be able to maintain a constant pace indefinitely.

Twelve principles

  1. Continuous attention to technical excellence and good design enhances agility.
  2. Simplicity—the art of maximizing the amount of work not done—is essential.
  3. The best architectures, requirements, and designs emerge from self-organizing teams.
  4. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

Agile Highlights

from my perspective

Documentation is not the product

[value 2]

Lightweight processes that value people

[value 1]

Short timescales

[principle 3]

Face-to-face time & daily meetings

[principle 6]

Technical debt

[principle 9]

Constant improvement

[principle 12]

Self-organising teams

[principles 5 & 11]

Delivering value is the highest priority

[principle 1 / value 3]

Value = progress

[principle 7]

How Agile thinking might help this group